Cognitive Dissonance Examples and Effects

By incorporating both cognitive dissonance and self-efficacy in the “cognition-emotion-behavior intention” framework, this study provides a more comprehensive understanding of the discontinuous usage intentions of pan-entertainment mobile live broadcast platform users. This study’s third finding highlights the relationship between cognitive and affective dimensions in users of pan-entertainment mobile live broadcast platforms. The results indicate that information overload, service overload, and user addiction positively impact users’ cognitive dissonance, which, in turn, leads to discontinuous usage intention. Additionally, the study found that self-efficacy negatively regulates the effect of cognitive dissonance and the impact of information overload, service overload, and user addiction on cognitive dissonance. Users with high self-efficacy are more likely to regulate the discomfort caused by cognitive dissonance and make behavioural decisions based on their cognitive and regulated emotional state. Conversely, users with low self-efficacy are more prone to discontinuous usage intention, potentially leading them to uninstall the platform.

How can cognitive dissonance be reduced?

When faced with a deadline, you could even cut corners to accomplish a task, but then experience discomfort when it’s done because you value hard work. It feels good knowing you’re able to uphold certain values, like the ones you learned from your parents and caregivers or the ones you’ve carved out for yourself based on your own personal experiences. Harmful and painful addictive behaviors require a maze of lies, distortions, and psychotic denial to fend off the natural corrective consequences of cognitive and behavioral dissonance resulting from addiction.

LEARNING IN THE MIND AND BRAIN

Future research could investigate these factors to gain a more comprehensive understanding of discontinuous usage intentions. Second, the study used a cross-sectional survey design with a single source of data, which limits the ability to establish causality and the changes in discontinuous usage intentions over time. A longitudinal research design with multiple data sources could provide more insights into these issues. Third, the study focused on the Chinese market, and the results may not be generalizable to other countries and cultures. Future research could examine users’ discontinuous usage intentions in different contexts to compare and contrast the results. Finally, due to the interference of endogeneity issues, we cannot make further causal inferences and may think further about the issue if future survey data allow.

• Pan-entertainment mobile live broadcast platforms are online platforms that allow users to access a wide range of entertainment content, such as music, gaming, talk shows, and so on, through live streaming on mobile devices [22].
• Depending on the situation, this uncomfortable feeling of dissonance can be mild or severe, and often motivates us to get back to what’s known as “consonance”.
• Craving distorts addicts’ ability to process information in a manner that promotes drug use.

Impact on Trust and Intimacy

• If the cognitions are relevant, they can be in agreement (consistent) or disagreement (inconsistent) with one another (Festinger, 1957).
• In that sense, the experience of cognitive dissonance is an opportunity to learn and grow, as long as we deal with it constructively and respond in a way that we choose and is beneficial.
• Some people can completely believe in things that would seem irrational to another person.
• Zhang, Zhao, Lu, and Yang [79] research showed that information overload and service overload could lead to cognitive dissonance and negative emotions, resulting in discontinuous usage intention.
• Cognitive and behavioral inconsistencies produce cognitive dissonance and emotional adjustment needs to achieve equilibrium [39].
• We accomplish this by justifying why our choice was the best option so we can believe that we made the right decision.

At the same time, it can also improve pan-entertainment mobile live broadcast operation services and ensure the healthy and sustainable development of the platform. Few studies have integrated the “cognition-emotion-behavior intention” framework and introduced self-efficacy in the theory of planned behavior to further enrich the cognitive and emotional dimensions from the level of the logic of internal factors. Drawing upon the above hypotheses, this study proposes a research model that encompasses the concepts of cognitive dissonance and self-efficacy to examine the discontinuous usage intention of users of pan-entertainment mobile live broadcast platforms. This model is constructed within the framework of the “cognition-emotion-behavior intention” and is depicted in Figure 1. Lastly, platform supervisors should enhance regulation and management, establishing user hierarchy management, implementing and standardizing content review systems, and constructing an advanced content classification and identification system. In addition, users should also foster media literacy, meaning they should assess their own needs and benefits from using media rationally, avoid a passive dependence on the media, and make the pan-entertainment mobile live broadcast platform a commercially beneficial product.

People experiencing addiction often have conflicting beliefs about the negative consequences of their behavior and their desire to continue engaging in that behavior. This internal conflict between the knowledge that addiction is harmful and the compulsion to engage in addictive behaviors contributes to cognitive dissonance. This article explores the relationship between cognitive dissonance and addiction, shining a light on the psychological struggle individuals face when dealing with addictive behaviors.

• Each of these drugs has been shown to acutely enhance learning and/or attention (Del et al., 2007; Kenney and Gould, 2008; Mattay, 1996).
• For an addict, while craving, the world is experienced in a very different way compared to the way when the craving is satisfied.
• Many experiments have since been conducted to illustrate cognitive dissonance in more ordinary contexts.
• The neurological source of these symptoms is drug-induced deregulation of the brain’s reward system (Feltenstein and See, 2008).

The affected partner may feel betrayed or misunderstood, leading to a decline in emotional closeness. Internal consistency reliability is a statistical method used to measure the consistency and reliability of tests or actual measurements in the research. It determines the degree of measurement error, which ensures that the test results are stable, consistent, trustworthy, and reliable. Two commonly used methods https://ecosoberhouse.com/article/recommended-vitamins-for-recovering-alcoholics/ for testing internal consistency reliability are Cronbach’s Alpha coefficient (CA) and Construct reliability (CR). This study used Cronbach’s α coefficient to measure the consistency of the questionnaire as a pre-test reliability measure. The α coefficient ranges from 0 to 1, with a value greater than 0.7 indicating that it is trustworthy and a value greater than 0.9 representing very high trustworthiness.

The study also examined the impact of information overload, service overload, and user addiction on cognitive dissonance and revealed the mitigating effect of self-efficacy in these relationships. This study provides a new perspective on discontinuous usage in the context of social media and expands the application of the theories of cognitive dissonance and self-efficacy. The results of this study have practical implications for regulating user behavior and optimizing platform services. The concept of cognitive dissonance has been widely studied in the field of psychology for several decades [95]. However, its application in the field of information systems has been limited until recent years.

Examples of Cognitive Dissonance

Moreover, Qaisar et al. [92] revealed that user addiction had a stronger negative effect on discontinuous usage intention among users with low self-efficacy towards mobile applications. In contrast, users with low self-efficacy are more susceptible to negative emotions and cognitive dissonance when using the platform, which can lead to discontinuous usage intention. The American social psychologist Festinger [38] proposed the Cognitive Dissonance Theory (CDT), which is based on Gestalt psychology, to analyze the psychological conflict before decision-making and the discomfort afterward.

• It provides an introduction to the theory and covers the topics of cognitive dissonance following decisions, the effects of forced compliance, the impacts of voluntary and involuntary exposure to information, and the role of social support.
• Brain imaging of adolescent smokers and nonsmokers who were prenatally exposed to smoking has revealed reduced cortical thickness (Toro et al., 2008) and structural alterations in cortical white matter (Jacobsen et al., 2007).
• Another method used in this study to test composite validity is the Average Variance Extracted (AVE), which represents the proportion of the observed variable values that the latent variable can measure.
• Bandura [45] first introduced the concept of self-efficacy and defined it as “people’s beliefs about their capabilities to produce designated levels of performance that exercise control over events that affect their lives”.
• After all, behaving against one’s wishes and intentions violates a fundamental human need to see oneself as a rational and consistent person.
• Understanding your beliefs and values behind the inconsistencies is an opportunity to develop deeper self-knowledge.

Additionally, it is crucial to optimize the system and improve responsiveness to reduce internet lag, which has a negative impact on user experience. Continuous innovation should also be emphasized, as it is a driving force for technological cognitive dissonance and addiction development and can contribute to the generation of new functional experiences, thereby attracting more customers. Service overload of pan-entertainment mobile live broadcast platforms has a positive influence on users’ cognitive dissonance.